Money Mailer of Southern Anne Arundel County, Maryland
The Value Of One Customer
Response is vital in any advertising you invest in. Yet, response today is only one component of Return on Investment (ROI). Some of the customers you receive from one mailing will continue on with you as loyal customers. That loyal business means ongoing returns. The same process will occur the next time you mail and so on. Many people give up on advertising before they have given their investment a chance to work for them. When advertising is done properly, the investment in your business, each time you mail, can positively impact your business for months and years to come. To see how your advertising can work for you, complete the following worksheet (PDF).
Some Facts:
- On average, every dollar spent on Direct Mail brings in approximately $10 in sales
- Over 50% of recipients of Direct Mail read it immediately and of those, over 40% found the information useful
- 10% of Consumers only open & read personal letters/bills
- 44% Open and read all of the mail received
- 46% Open and read it all!!
- How do consumers feel about Direct Mail when asked if they want to stop receiving advertising mail?
- They want to continue to receive it
- The don't want to miss anything
- They want control of their mail
- They would rather control the sorting of their mail themselves
- 69% tend to plan their shopping based on coupons received in the mail
- 73% keep an "eye out" for coupons and special offers and don't care where they come from
- 82% Enjoy looking through the coupons and special offers received in the mail
- 3.9 BILLION coupons were redeemed in 2005