Money Mailer of Southern Anne Arundel County, Maryland
Why Would Any Business Want To Advertise And Continue To Advertise??
Listed below are numerous reasons to advertise your business.
Why do you think McDonalds, Kleenex, Pepsi, Coke, and Disney Land all continue to advertise? It certainly isn't because we don't already know who and what they are. It is because they want to be kept in the fore front of your brain when you think, "I am hungry", "I have a cold", "I want something to drink" and "where should I take my kids that I can have a good time too"? Again, it really isn't that you wouldn't already think of these places and other very well marketed and branded products and services. But it is because they are non stop, in your face and very catchy marketing programs. To keep you coming back!
From the list below, see how many of these points you agree with and make the decision for your self about why you should market, advertise, and brand your business.
- Produce leads
- Educate prospects about the benefits you offer
- Expand into new markets
- Influence the people who influence others (the trendsetters)
- Make your name known to people who have never heard of you
- Pre-sell your offering (prior to the sales person's call)
- Expand upon a public relations story
- Tell the story of your company
- Add authority to your message (by putting it into print, people equate advertising with success)
- Build your corporate identity
- Build confidence in your product/services
- Dispel an ugly rumor
- Keep your name in the forefront of your customers' minds
- Head off competitors
- Go after competitors' business
- Prove your quality with success stories
- Make your stockholders happy
- Assert your leadership
- Maintain a constant public presence
- Help your direct mail pay off
- Announce the existence of your product
- Gain credibility
- Become a brand name
- Establish a niche
- Highlight testimonials from satisfied customers
- Test something
- Create a desire to buy
- Make sales
- Obtain names for your prospect or customer mailing list
- Inform many people at the same time
- Motivate people to call or e-mail or send coupon
- Engage in research by studying the profiles of respondents
- Prove your superiority
- ... to earn a profit
Summary
There are many reasons businesses advertise. Many factors do affect the response. Good offers are critical in creating response. The formula is 40% is WHO is targeted, 40% is the OFFER and 20% is the CREATIVE look and feel of the ad.
But not all direct mail contains offers; some are businesses that need to raise the level of awareness.
Remember the "Offer" can be 3 different types:
- Sale
- Free
- Guarantee
Call or Schedule a consultation and let's work together to discover what is in your business best interest.